Conversion rate optimization is increasing the percentage of visitors to a website who take the desired action, such as making a purchase or signing up for a newsletter. The goal of CRO is to improve the overall effectiveness of a website in converting visitors into customers or leads.
CRO is used to improve any conversions on a website, including sales, sign-ups, downloads, and more. Additionally, CRO enhances the conversion rate of pages on a website or even specific elements on a page, such as a call-to-action button.
Many different techniques are used to improve conversion rates, and the most effective approach will vary depending on the specific goals and needs of a website. There is not a singular solution to CRO. Optimization widely varies between desktops, tablets, phones, and other mobile devices. Mobile devices currently represent most inbound traffic when dealing with products and services. It is crucial when thinking about the success of your business to ensure accessibility to mobile devices. Standard CRO techniques that benefit your business include A/B testing, usability testing, and customer segmentation.
A/B testing is a technique that creates two versions of a web page or element and then testing to see which version performs better in terms of conversion rate. Usability testing is another common technique that can be used to improve conversion rates. This testing allows website owners to identify and fix potential user-experience issues that may be causing visitors to leave the site without taking the desired action.
Customer segmentation is another important aspect of CRO. This technique divides website visitors into groups based on specific characteristics, such as location, age, gender, interests, etc. Customer segmentation allows website owners to create targeted messages and offers more likely to convert these groups of visitors into customers or leads.
Conversion rate optimization is a critical aspect of any online business. Contact us today to talk about how CRO can benefit your business.